“BOOM BOOM BOOM” | Concept Development | Social Campaign
Who: Xfinity
The Ask: Translate Xfinity’s “Booming WiFi” speed into a cultural experience people feel instantly.
The Idea: Xfinity has the fastest speeds—but no one cares how it works, only that it does. So we didn’t explain it, we proved it. We teamed up with Lil Dicky to remix the 90’s hit “Boom Boom Boom,” turning a technical WiFi message into a music video—now the brand’s most-watched social content.
