SIDETABLE | Brand Identity / messaging - Coming soon…
Who: Sidetable: a carefully curated home-decor shop based in Philadelphia, hosting various pop-up events with local and name brand stores.
The Ask: Come up with a timeless / unique brand identity that aligns with the vision of the company - approachable yet sophisticated. A tag line and messaging that reiterates what the brand stands for and its personality - fun, thoughtful, human, bold, effortless.